Graduate Project
Sóng Collection
Our Graduate Project at RMIT University collaborates with Valenciani by Adrian Anh Tuan. The collection is inspired by the famous love poem "Song by Xuan Quynh"; throughout Vietnamese poetry, we want to deliver the beauty of the soul and the appearance of Vietnamese women, which are both calm and fearless. Full project link is here
The project is the launching campaign for Valenciani by Adrian Anh Tuan Resort collection 2023. The project includes:
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Valenciani Target Customer Survey and insight analysis
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Concept development
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Product Range
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Visual Merchandise
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Marketing Plan
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Financial Plan
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Media Campaign
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Project Operation
My responsibility
Concept Development:
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Create Storyline
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Fabric Direction
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Accessories development
Product Range
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Analysis of the survey results into suitable silhouette, garment ratio, and color ratio for the collection
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Initial designs
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Fabric sourcing
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Supervise fabric printing process
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Supervise and create patterns with tailors.
Media Campaign
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Create teaser video script
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Video & photoshoot art director
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Supervise and edit the video and image
Operation
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Team leader
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Responsible for planning schedules, managing finance source
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Final project quality control
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Operate the outdoor photoshoot
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Work with partners (fabric printing, tailor, media team)
Graduate Project RMIT x Valenciani by Adrian Anh Tuan
Song Collection photoshoot behind the scenes
Production
Operation
Media Production
